Gabay's Copywriting Compendium offers extensive coverage of key topics of interest to copywriters to enable them to develop innovative concepts and write in an engaging and inspirational style. Clearly laid out in formats such as lists and rules, the guidance provided is invaluable for anyone requiring assistance with the creative flow. This comprehensive volume contains a wealth of inspiring tips, ideas and descriptions to aid the writing process, such as advice on spelling and grammar, examples of rhyming words, suggested euphemisms, and odd facts. The compendium goes on to provide a Top 25 Rules section for a number of key topics, such as how to brainstorm, how to write innovative copy, and how to think creatively. The text has been carefully designed to ensure the material can be accessed quickly and easily, and the easy to read layout will assist copywriters in finding appropriate help at any particular moment.